Here is some big news, I have teamed up with PhotoMint, an incredible online resource for Photographers to help with every aspect of photography businesses from shooting to business marketing. I will be writing articles based on my past and present experiences in the almost 10 years I have been a photographer!
My first, and maybe controversial (in the photography world) article is called
5 Reasons Not to Use Groupon Marketing for Your Photography Business
Based on what I have seen, even in my experience on the other side of the Groupon as a consumer, a lot of businesses are forced to shut down due to over selling and under cutting profits of their vouchers. Ofcourse there will always be a company who will flourish from running a group buying deal but I see all too many companies running several group buying offers which leads me to believe that their voucher purchasers did not become repeat clients.Article:
Group buying sites became increasingly popular about two years ago and starting multiplying rapidly making the allure of quick money and promise of new paying customers who want your service appealing to small and large businesses. They guarantee paying customers who have purchased your gift voucher, but here is why this doesn’t work for photographers. Although it may have seemed like a good idea when group buying sites such as Groupon, LivingSocial, TeamBuy and Dealfind just to name a few, came along to promote your business I feel the photography industry has realized how it is hurting our trade.
Read more here: http://www.photomint.com/photography-business/5-reasons-not-to-use-groupon-marketing-for-your-photography-business/
Please, if you agree, make sure to 'like' it, pin it, and tweet it. Hopefully my introductory article will be a success.
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